In Japan, there are many beliefs in Japanese common sense which is difficult to understand. "annmoku no ryokai" is one of examples. It means "Answer the question without saying about that". If you are going to buy home electronics at the retailer, you are planning to get discount from store cloak. You say "How much is it?" if price card are already displayed. Store cloak will answer "it's already tried the best effort for you". It means "please don't expect more discounts." Sometime, you can get more discount at there but almost you can't.
From Ted's videoclip, we could understand the definition of "Invisible beliefs". From her perspective, it is unusual why staff and manager did not to serve tea with sugar because they have it. I think her opinion is right. However, Japanese people afraid to take a position which majority did not. Why? Japanese tend to tease people who did not follow current trend or tradition. "annmoku no ryokai" is one of traditions, so people who will come Japan should understand before you arrive!
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